Porsche dealerships are selling an experience now, and the camera is part of the process. Delivery day has become marketing, and stores that treat it that way are turning views into phone calls, referrals and out-of-state deals. On today’s edition of CBT Live, Jimmy Anderson, General Manager of Porsche Virginia Beach, explains how a delivery video reached 1.6 million views on YouTube and reshaped the way his store connects with buyers. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. According to Anderson, nothing in the video was staged, and the store films that way every day. Guests are told up…
